The Inner Circle

 The Inner Circle is a private, monthly coaching call led by Henry C. Murphy, exclusively for students enrolled in The Ground Up Academy. Whether you’re launching your brand or actively growing it, this one-to-many coaching experience meets you exactly where you are.

Each live session lasts 60 to 90 minutes and is designed to provide real-time answers, practical strategies, and peer-to-peer learning in a supportive environment. It’s a safe space to grow, ask questions, and gain clarity on your next steps.

What you can expect from The Inner Circle:

 • Direct coaching from Henry C. Murphy every month

 • Honest feedback and step-by-step guidance

 • Clarity for wherever you are in your business journey

 • Community learning with like-minded brand owners

 • Accountability, direction, and momentum

This is an additional opportunity for guidance beyond the biweekly Ground Up Academy meetups, created for those who want deeper support and clarity.

The Inner Circle is not a separate product. It’s only available to students inside The Ground Up Academy, those who are truly committed to building something sustainable from the ground up.

Because you weren’t meant to figure it out alone.

FAQ

Have questions about The Inner Circle?

You’re not alone — and that’s exactly the point. Below are the most common questions about this exclusive monthly coaching experience inside The Ground Up Academy. If you’re ready to grow your brand with consistent guidance and community support, the answers start here. 

1. What is The Inner Circle?

The Inner Circle is a monthly group coaching call designed to help entrepreneurs grow their brands with clarity, strategy, and support. Led by coach Henry C. Murphy, each session is packed with insight, problem-solving, and real-time Q&A based on where you are in your business journey.

2. Who is The Inner Circle for?

The Inner Circle is exclusively for enrolled students of The Ground Up Academy. It’s ideal for both beginners and active brand owners who are ready to learn from others and apply proven principles to move forward in their business.

3. What’s included in The Inner Circle?

Every month, members get access to a live 60–90 minute coaching session with Henry C. Murphy, where they can ask questions, share progress, and gain direction in a community setting. Each call is designed to meet you where you are — and help you take your next step

4. How often are the coaching calls?

Coaching calls happen once a month and last between one hour and an hour and a half. All sessions are recorded and available for replay inside your student portal.

5. Do I need to be enrolled in The Ground Up Academy to join?

Yes. The Inner Circle is an exclusive add-on for students enrolled in The Ground Up Academy course program. It’s not available as a standalone product.

6. What’s the difference between The Ground Up Academy and The Inner Circle?

The Ground Up Academy is a step-by-step course for building and scaling your e-commerce brand. The Inner Circle is an additional coaching layer that provides live, real-time support with Henry C. Murphy, helping you apply what you’re learning and get answers when you need them.

7. Can I upgrade to include The Inner Circle later?

Yes. If you enroll in The Ground Up Academy without The Inner Circle, you’ll have the option to upgrade at a later time. However, bundled packages may offer the best overall value.