The Resource Hub
Welcome to the Ground Up Academy Resource Hubâcurated by founder Henry C. Murphy.
Everything youâll find here has been personally used or vetted in the process of building brands from the ground up. From shipping supplies and creative tools to must-read books and business gear, these are the essentials that helped shape real results.
Â
Some of the links are Amazon affiliate links, which means a small commission may be earnedâat no extra cost to youâwhen you purchase. We did the research, the trial-and-error, and the testingâso you donât have to.
Â
Bookmark this pageâweâll keep updating it as the journey grows.
Â
CONTENT CREATION GEAR
Â
 Elitehood 6.7ⲠHeavy-Duty Phone Tripod
Whether youâre filming content, recording classes, or going live for your brand, this tripod gets it done. It extends up to 6.7 feet, includes a flexible 17â gooseneck for overhead shots, and is built from durable metal for maximum stability. The included Bluetooth remote makes hands-free recording effortless. Itâs versatile, reliable, and one of my go-to tools for content creation.
Newmowa Magnetic Phone Vlog MonitorÂ
Turn your rear camera into a high-quality front-facing setup. This 1080p wireless monitor mounts magnetically to your iPhone, letting you see yourself while recording with the rear camera â perfect for vlogs, livestreams, and TikTok. Supports 4K 30fps wired recording and makes content creation feel pro-level with minimal setup.
Rode Wireless GO II â Single Channel Wireless MicrophoneÂ
This compact wireless mic system is perfect for recording clear, professional audio on the go. Ideal for content creators, coaches, and e-commerce entrepreneurs filming reels, courses, or product videos from anywhere.
SHIPPING ESSENTIALS
DYMO LabelWriter 4XL Thermal Label Printer (Renewed)
Reliable 4x6 thermal label printing for all your shipping needs. Great for e-commerce brands looking for speed, quality, and value.
DYMO Digital Postal Scale/Shipping Scale
Accurately weigh envelopes and small packages up to 10 pounds with this compact DYMO Digital Postal Scale. Ideal for home offices and e-commerce shipping needs, it features a clear digital display and a tare function for convenience.
PRO GRADE PRINTERS & PRESSES
L
Signature Series 16â x 20â Slide Out Drawer Heat Press (Auto-Open)
This Signature Series heat press features a spacious 16â x 20â pressing area and a convenient slide-out drawer with an auto-open function, making it easy to operate and perfect for consistent, high-quality heat transfers. Ideal for small businesses and professional use.
Pro Small Digital Label Heat Press Machine â Precise Temperature Control for Transfer Sheets & Labels
Pro Small Digital Label Heat Press Machine for Clothing Logo Printing â perfect for transfers on transfer sheets, labels, and more. Features adjustable temperature control from 0-250â, runs on 110V with 600W power, delivering precise and consistent heat for professional results. Compact and efficient for small business use.
RECOMMENDED BOOKS
The Power Broke by Daymond John
Discover how embracing hunger and relentless drive can become your greatest competitive advantage. This book dives deep into turning desire into action, helping you push past limits and build lasting success on your own terms.
The Slight Edge by Jeff Olson
Learn how small, consistent actions compound over time to create remarkable success. This book teaches the mindset and habits that transform everyday decisions into a powerful edge in business and life.
The Gap and The Gain by Dr. Benjamin Hardy and Dan Sullivan
Shift your mindset from focusing on what you lack to appreciating how far youâve come. This book teaches you to measure success by the gains youâve made, fueling motivation, confidence, and lasting growth in both business and life.
The Power of Habit by Charles Duhigg
Explore how habits shape our lives and how understanding the science behind them can help you create positive change. This book reveals practical strategies to break bad habits, build good ones, and harness the power of routine for personal and professional success.
Profit First by Mike Michalowicz
Discover a revolutionary cash management system that helps entrepreneurs prioritize profit and build financially healthy businesses. This book offers simple, practical steps to manage your money, control expenses, and ensure your business stays profitable from day one.
Start With Why by Simon Sinek
Learn how great leaders inspire action by starting with a clear purpose. This book explores the power of knowing your âwhyâ and how aligning your mission with your message can drive deeper connection, loyalty, and long-term success in business and life.
