Why SMS Marketing Became a Game-Changer for Ecommerce Brands

When I first heard “SMS marketing,” I rolled my eyes—because, let’s be honest, texting felt sooo 2007. But fast-forward to the hustlin’ of 2020, when my ad account got the axe and I was left scrambling, that little green notification bubble became my lifeline. Here’s how SMS went from “meh” to my secret sauce, and why it should be on your radar, too.

1. Dipping My Toes into the SMS Ocean
I’ll admit: I didn’t give SMS the time of day. I was busy chasing shiny Facebook ads and Instagram likes. Then, one day, I thought, “Why not text my customers directly?” Next thing I knew, I had a tiny list of curious subscribers and an open rate that made email marketers weep.

2. The 2020 Wake-Up Call
Cue 2020, when Facebook said “bye-bye” to my ad account. Panic mode? Sure. But I’d already built that SMS list, so I fired off a quick text about a surprise flash sale, and watch this: $250,000 in revenue. All through texts. All while I was still learning what “segmentation” actually meant. Lesson learned: when the digital winds change, SMS is your sturdy umbrella.

3. Why SMS Is My Secret Handshake with Customers
• Instant engagement: Your message lands directly on their lock screen—no algorithms, no filters.
• High open rates: Think 90%+ within minutes. Compare that to what your inbox looks like right now… 😅
• Personal touch: You’re not just another email in the crowd. You’re that friend who texts them good news (or a cheeky discount).

4. Tools of the Trade: Postscript Edition
Sure, Shopify’s App Store is like a candy store, but Postscript is my go-to sweet spot. Its Shopify integration is smoother than my morning coffee pour, and automations let me send the right message to the right person at the right time—without breaking a sweat.

5. Your Invitation: The Ultimate Shopify Customer Marketing Summit
Ready to geek out on SMS, email flows, and customer retention? On May 13–14, Postscript is hosting the Ultimate Shopify Customer Marketing Summit. SKIMS, Caraway, and other big names are spilling their playbooks, so you can skip the guesswork and get straight to growth.

👉 Grab your spot:https://postscript.io/summit

6. Final Pivot: Don’t Sleep on SMS
If your marketing plan doesn’t include SMS yet, consider this your wake-up call. Build your list now, learn the lingo (LTV, segmentation, you name it), and watch those texts turn into transactions.

God Bless The Entrepreneur®️