YOU DON’T HAVE TO GO AT IT ALONE

Start Smart. Build Right. Launch with Confidence.

 Most people waste time and money trying to build their brand in isolation, piecemealing advice from YouTube or guessing their way through trial and error.

But you don’t have to go at it alone.

The Ground Up Academy gives you a proven blueprint and access to a built-in, trusted network of professionals, so you can make real progress with clarity and confidence. This isn’t plug-and-play. It’s work. But it’s the right work with the right support behind you.

We combine foundational brand strategy with legal protection, identity development, and the operational tools you need to launch your e-commerce business the right way.

Inside, you’ll learn how to:

➤ Define and develop a real brand identity

➤ Protect your intellectual property from the jump

➤ Source trusted vendors and production partners

➤ Prepare for launch with confidence, not confusion

➤ Build visibility with proven social media strategies

Whether you’re pivoting from a successful career or finally launching the idea that’s been sitting too long—this is where your ownership journey begins.

It’s your vision.

We just help you build it, with less waste, more wisdom, and a real support system.

THIS ISN’T JUST A COURSE. IT’S A COMPREHENSIVE BRAND LAUNCH EXPERIENCE.

Most people launch e-commerce brands focused on hype and hustle, but miss the foundation completely. That’s where money is lost, confidence breaks, and momentum stalls.

We do things differently.

The Ground Up Academy is built to walk you through the strategy behind building a brand that’s not just legally protected, but profitable, positioned, and ready to grow.

We cover what most people skip:

➤ Business structure that makes you fundable

➤ The difference between business credit and business funding

➤ Proof of concept—making sure the market wants what you’re selling before you invest in inventory

➤ Trademark protection, because if you don’t own the name, you don’t own the brand

➤ Brand identity, voice, mission, and values that actually move people

➤ Screen printing vs. DTF vs. DTG—what represents your brand best

➤ Social media strategy with storytelling rooted in your “why”

➤ How to use organic content to power paid ads

➤ Top, middle, and bottom of funnel ad marketing, so you stop wasting dollars

➤ Leveraging business grants to scale with wisdom

We don’t just give you information. We teach you how to make strategic decisions every step of the way, because when you understand the why, you build with purpose.

This isn’t theory.

This is real coaching, real clarity, and a real community.

You’ll meet live with us twice a month to work through the mindset, marketing, and mechanics of launching and growing your e-commerce brand. And if you miss a session? It’s saved inside the Replay Vault—ready when you are.

You’ve seen courses before.

But this isn’t another “follow these steps” playbook.

This is a complete ecosystem for entrepreneurs who are done guessing and ready to build something that lasts.

You don’t have to figure it out alone.

We built this so you don’t have to.

IT’S NOT JUST ABOUT STARTING, IT’S ABOUT SUSTAINING

Let me tell you a true story.

There was a client I coached early in his journey.

From the beginning, we laid a strong foundati, he understood his “why,” nailed his brand story, kept his design simple but powerful, and knew exactly who he was serving.

 And it worked.

He grew to making $55,000 a month, with only 300 customers.

Think about that.

That’s what happens when you find your avatar and speak directly to them.

➤ He wasn’t chasing everybody, he was serving the right people

➤ His offer was clear

➤ His brand story was authentic

➤ And his message connected on a deeper level

But even with that kind of success, it became clear that growth requires more than a great product and a strong message, it requires systems.

➤ Systems for fulfillment

➤ Systems for customer service

➤ Systems for inventory, reordering, and scaling

➤ SOPs that allow you to delegate and lead

At The Ground Up Academy, we don’t just show you how to start—we show you how to build with structure, think ahead, and put the right processes in place early.

Because success without systems leads to burnout.

But success with systems? That leads to freedom.

You might not be making $55K a month right now.

Or maybe you’re on your way.

Either way, if you’re serious about doing this right, we’ll help you build from the ground up.

Let’s build a brand that lasts, not just one that looks good onlin

Henry C. Murphy

Henry C. Murphy is a seasoned entrepreneur and brand strategist, known for building successful ventures like Unapologetic Urban Gear®, God Bless The Entrepreneur®, and Murphy Madison Publishing. With roots in restaurant management, he mastered systems, team-building, and branding. Through courses, coaching, blogging, and podcasting, Henry helps entrepreneurs build from the ground up, emphasizing faith, excellence, and his signature mantra: ‘make moves or make excuses.’

BUILT TO LAST: WHY THE GROUND UP ACADEMY ISN’T FOR EVERYONE

Let’s be honest, The Ground Up Academy isn’t for everyone.

If you’re just chasing a quick side hustle or hoping for overnight results, this isn’t your path. But if you’re serious about building a brand with purpose, systems, and long-term impact—then you’re exactly where you need to be.

This Academy is built for entrepreneurs who want more than a moment. It’s for builders, people who are ready to lay a foundation strong enough to support not just this brand, but every venture that comes next.

We believe in the compound effect: small, consistent, strategic actions that stack into something extraordinary. No gimmicks. No shortcuts. Just intentional growth, backed by structure, accountability, and results.

Because scaling without a foundation is like building on sand, it may look good for a while, but eventually it collapses.

So give yourself a real shot. At the very least, commit one year to something that could shift the next ten. Because when you learn to build it the right way, you don’t just survive—you scale with confidence.

The Ground Up Academy isn’t just where you start.

It’s where you get strong enough to keep going.

Let’s create something that lasts. From THE GROUNDWORK UP. 

What Takes Most People Year, You’ll Learn in Months

At The Ground Up Academy, we don’t just help you launch, we help you build with clarity and confidence.

This isn’t about learning random skills or watching another YouTube tutorial at midnight. This is about real structure, long-term growth, and learning how to build a brand that can scale—without breaking.

Inside the Academy, you’ll learn how to:

➤ Build a brand that connects through voice, mission, and values

➤ Set up your business structure and business banking the right way

➤ Navigate trademark protection with confidence

➤ Apply strategic pricing, shipping, and fulfillment models that protect your margins

➤ Design content that connects and run ad campaigns that convert

➤ Grow your social presence while staying true to your message

➤ Develop business credit, manage personal credit, and understand funding

➤ Explore wholesaler relationships and prepare for real-world distribution

➤ Implement foundational tax strategies that save you money early

But here’s what you really need to understand:

Most entrepreneurs waste the first 12–18 months trying to figure all of this out on their own, investing thousands into consultants, templates, coaches, trial runs, and platforms that never quite connect.

The Ground Up Academy shortens that learning curve dramatically.

We’re not just helping you start a business, we’re helping you build a foundation that can support the next 5–10 years of your brand’s future. We think about what’s next, scaling, hiring, protecting your wealth, and leveraging what you’ve built.

That’s why we introduce forward-thinking strategies like:

➤ Setting up a solo 401(k)

➤ Building your operations to scale

➤ Planning for long-term sustainability, not short-term trends

You’re not just buying a course, you’re saving yourself from years of wasted energy and expensive mistakes. You’re stepping into clarity, strategy, and systems that actually work.

The Ground Up Academy was built to help you thrive—not just start.

Let’s take what’s in your head and turn it into something that moves in the marketplace.

Nothing but up from here.

THE FREE BRAND BUILDER BUNDLE

Over $2,500 in Premium Tools, Templates, and Expert Access, Included at No Extra Cost

What if the bonuses alone nearly paid for the entire program?

When you enroll in The Ground Up Academy, you’re not just joining a business course, you’re unlocking over $2,500 worth of professional-grade tools, expert strategy, and legal support designed to fast-track your launch.

We’re talking real momentum, not fluff.

From brand-ready mockups to legal agreements to direct access to industry specialists, these are the same resources ambitious leaders and top performers invest in as they build brands designed to last.

And because we know adversity is part of the journey, we’ve also included a personal strategy session to help you develop your “why.” This 30-minute consultation is about anchoring your purpose so that when challenges hit, and they will, you’re building from conviction, not just convenience.

This isn’t theory.

This is traction.

Here’s what you get the moment you sign up:

➤ Micro-Influencer Agreement

➤ FREE Premium Shopify Theme

➤ 30-Minute Consultation with a Trademark Lawyer

➤ 30-Minute Consultation with a Social Media Strategist

➤ 30-Minute Consultation with a Brand Developer

➤ 30-Minute Consultation on Developing Your Why

Why?

Because we’re serious about your success—and it starts the moment you enroll.

Real tools. Real experts. Real results.

You’re not starting from scratch. You’re starting from strength.

And you’re getting it all for a fraction of the cost most entrepreneurs spend figuring it out on their own.

➤ Professional Mockups for Your Brand

➤ Start with Story Plug-and-Play Email Templates for E-Commerce Entrepreneurs

➤ Brand Identity Checklist

➤ Copyright Release Agreement

➤ NDA Release Agreement

➤ Model Release Agreement

➤ Photography & Cinematography Release Agreement

➤ Business Structure Checklist

➤ Replay Vault: On-Demand Sessions,  Instant access to over 20 recorded lessons covering trademarks, brand development, marketing, e-commerce operations, and more with new sessions added quarterly

This Is What Sets You Apart

You’re not just buying a course, you’re buying time, traction, and targeted guidance.

With over $2,500 in proven tools and professional support, you’re gaining the exact resources you need to launch your e-commerce brand the right way, not just with information, but with implementation.

These are the same essentials smart entrepreneurs invest in over months or years, but you get them all from Day One.