YOU DON’T HAVE TO GO AT IT ALONE

Are you ready to transform your brand aspirations into reality? Introducing our all-inclusive subscription program tailored for budding brand owners like you. Picture having all the essentials to kick off your brand journey – from understanding the importance of brand identity to navigating trademark regulations seamlessly. 

But wait, there's more. Our program goes the extra mile by connecting you with seasoned professionals, including graphic designers, screen printers, embroiderers, wholesalers, videographers, photographers, CPAs, and trademark lawyers, ensuring you receive expert guidance every step of the way. Plus, we'll dive into effective social media strategies, amplifying your brand's presence and engagement.

Whether you're a seasoned entrepreneur or just starting out, our Brand Builder Subscription equips you with the vital tools, guidance, and expertise to thrive in today's competitive landscape. Join us on this transformative path to launch, expand, and elevate your brand to new horizons. Don't just dream it – let’s build it together with confidence and clarity. Enroll now and let’s make your brand vision a reality.

WHAT WILL BE COVERED.

Let’s have a conversation about what you’re truly getting with The Ground Up Academy—a value far beyond the price tag. Did you know that your trademark should be one of the first things you secure for your business, even before your LLC, business license, or bank account? It’s a critical step that many overlook, and we make sure you’re not one of them.

Think you know the difference between DTG and DTF printing? But do you know whether DTF is robust enough to represent your brand? We dive into the specifics so you can make the best decision for your products. And when it comes to ads, we cover all the bases, from TikTok to Facebook and Instagram, ensuring your brand’s visibility is maximized on every platform.

Let’s talk about videography—do you know when to invest in high-quality professional videos and when your iPhone will do the trick? We guide you through those choices so that every piece of content you create serves its purpose. And speaking of content, we don’t just talk about taking photos; we show you how to prepare for your photoshoot, whether you’re planning a social media campaign, product shots, or a full-blown ad shoot. 

And let’s not forget about shipping. The way you handle shipping can make or break your cost of sales. Are you prepared to navigate those crucial details? We cover it all, from the essentials of distribution to how shipping impacts your bottom line. When you walk away from The Ground Up Academy, you'll realize you're getting more value than you ever imagined—it's about setting you up for long-term success, not just getting you started

Unlock Your Entrepreneurial Potential with The Ground Up Academy

Whether you're just starting out or already have some experience in the e-commerce space, The Ground Up Academy is here to guide you every step of the way. You don’t have to navigate this journey alone.

Have you ever felt lost trying to understand trademarks, or struggled to identify your brand’s story? Maybe you’re unsure of where to find a graphic designer for your logo, or want to dive into embroidery but have no idea what a DST file is. Whether you're confused about the importance of your 'why' or how to connect your identity with your brand, we cover it all.

But that’s just the beginning. We also help you structure your business for success, with insights on tax strategy to save you money from the start, and guidance on accounting, personal credit, and business credit for when you’re ready to scale properly.

Need help finding a screen printer or understanding the basics of screen printing and transfers? We’ve got you covered. We'll also show you when it’s best to ship products yourself or bring on a fulfillment partner. Learn the essentials of setting up your vendor table, gauging the value of events, and sourcing everything you need for them.

Have you considered why you should use a Shopify website? We'll reveal the power of Shopify's POS system, the importance of collecting customer data, and how to lead your customers on a meaningful journey with your brand.

The benefits of The Ground Up Academy go on and on. Let us help you build a strong foundation and gain the insights that will take your business to the next level.

Henry C. Murphy

Henry C. Murphy is a seasoned entrepreneur and brand strategist, known for building successful ventures like Unapologetic Urban Gear®, God Bless The Entrepreneur®, and Murphy Madison Publishing. With roots in restaurant management, he mastered systems, team-building, and branding. Through courses, coaching, blogging, and podcasting, Henry helps entrepreneurs build from the ground up, emphasizing faith, excellence, and his signature mantra: ‘make moves or make excuses.’

BUILT TO LAST: WHY THE GROUND UP ACADEMY ISN’T FOR EVERYONE

Let’s talk about the real value you’re getting with The Ground Up Academy, and why it’s not for everyone. If you’re only looking for a side hustle or aren’t ready to put in the work, this isn’t the place for you. But if you’re serious about building a brand that lasts, then you’re in the right spot. The Ground Up Academy is designed to provide you with a solid foundation—one that can support not just your current business but any future ventures you pursue.

We’re all about The Compound Effect—small, consistent actions taken every single day that lead to extraordinary results. This method gives you a level of business insight that most can’t even fathom. It’s not about quick wins; it’s about thoughtful, strategic growth. The Academy equips you with the framework to build a business that’s sustainable and resilient. Because scaling without a strong foundation is like building on shaky ground—eventually, everything collapses. 

Give yourself a fighting chance. At the very least, commit a year to something that can last a lifetime. The Ground Up Academy isn’t just a place to learn the basics—it’s a university of entrepreneurship that empowers you to master every aspect of brand building. When challenges arise, you’ll stand firm because you’ve built something with the strength to endure. Invest in your future with us, and let’s create something that will stand the test of time.

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Benefits of The Ground Up Academy

At The Ground Up Academy, your entrepreneurial journey is met with unparalleled expertise and a comprehensive curriculum tailored to elevate your brand to new heights. Our program equips you with essential tools and knowledge, covering every facet of business growth—from establishing a powerful brand identity and mastering strategic pricing to optimizing shipping, fulfillment, and distribution processes. You’ll gain hands-on experience with DTG and DTF printing, screen printing, and embroidery, ensuring your products stand out in the marketplace.

Beyond the fundamentals, we dive deep into the strategies that drive real success. Learn how to engage effectively on social media, create compelling content, and develop targeted ad campaigns that resonate with your audience. Our expert guidance extends to crucial areas like trademark regulations, website development, and professional videography, ensuring your brand's story is communicated with clarity and impact. Whether you're building business credit, managing personal credit, or exploring wholesaler relationships, The Ground Up Academy prepares you to thrive in a competitive landscape. Join us, and let's create something extraordinary together.

THE FREE BRAND BUILDER BUNDLE 

What if the bonuses alone nearly paid for the entire program?”

When you enroll, you’re not just joining a $3,500 program—you’re unlocking over $2,500 in real-world tools, strategy, and, legal support designed to fast-track your brand. From expert consultations to pro design assets and legal essentials, this isn’t fluff—it’s the foundation your business needs to grow with confidence, clarity, and speed.

🚀 Micro-Influencer Agreement  

🚀 Free Premium Shopify Theme

🚀 30 Minute Consultation with Trademark Lawyer

🚀  Professional Mock Ups

🚀 Brand Identity Checklist

🚀 Copyright Release Agreement

🚀 Model Release Agreement

🚀 Photography and Videography Release Agreement

🚀 NDA Release Agreement

🚀  Business Structure Checklist

🚀 15 Minute Consultation with Social Media Strategist

🚀 30 Minute Consultation with Brand Developer

You’re not just making an investment, you’re building momentum.

With over $2,500 in proven brand-building tools, expert guidance, and ready-to-use legal resources, you’re walking away with far more than information, you’re gaining traction. These bonuses are the same essentials that entrepreneurs pay thousands for separately, and you’re getting them included. Why? Because we’re serious about your success, and it starts the moment you sign up.